The Crummer Management Program: Mini-MBA™

Fall 2009:

August 11 - December 8, 2009

Spring 2010:

January 19 - May 18, 2010

Tuesdays - 6:30 p.m. - 9:30 p.m.

Enhance Your Leadership Potential with a Mini-MBA™

Let the Rollins College Mini-MBA™ help you excel as a leader.

The time is now for you to sharpen your current management skills, enhance your business know-how, and set yourself apart from the competition.

The Crummer Management Certificate Program provides a fast and comprehensive way to update your management skills. This 18-week Mini-MBA™ provides solid grounding in current business theory and practices that today's professionals need to succeed. You will leave the program with new information and business tools that can be applied immediately in your organization - no matter what your industry or organization size.

Through a mix of interactive discussions, readings, case studies, and problem-solving exercises, the Management Program offers a practical foundation in the relevant concepts of business management today - topics that form the core of Crummer's prestigious MBA curriculum. The Mini-MBA™ provides you with the competitive edge you need for business success and the certificate of achievement from the graduate school of business, which was recently ranked by Forbes as #1 in Florida.

For over 22 years, the Crummer Management Certificate Program at Rollins College has shared the latest business thinking with professionals like you. The long-time success of this program rests on the fact that it consistently provides a practical "toolkit" for managers. A foundation of knowledge for making more informed business decisions that will directly impact your performance.

What You Will Gain:

• A "toolkit" of skills that will help you think more strategically and manage more effectively
  

• Exposure to current management topics and business trends
  

• A "big picture" view of business strategy and how each function of business fits into this picture
  

• The ability to work and communicate more effectively with each functional area of business
  

• A network of professional peers from a wide variety of businesses and industries throughout Central Florida
  

• The expertise of top-level faculty who offer "beyond the classroom" expertise
  

• The opportunity to link business knowledge to results - for your benefit and your organization's
  

Who Should Attend?

• Experienced managers who need to update their business knowledge and skills in order to craft successful business strategies
  

• High potential managers who need a solid foundation in current business theory and practices to prepare for positions of increased responsibility
  

• Professionals who need to learn basic business concepts in order to operate their practices more effectively
  

• Technical professionals who need management know-how in order to work more effectively with senior management

• Executives and business graduates who need to update their business education and skills
  

• Anyone who faces business responsibilities and needs to make business decisions but lacks a formal business background
  

• Anyone considering a graduate degree and interested in obtaining an overview of Crummer Graduate School's MBA
  

• Anyone who wants to create economic value for themselves and their organization

• Anyone who wants to out pace the competition

If you fit into any of these categories, this Management Certificate Program is for you.

Topics - Subject to change

Ethical, Legal and Economic Issues for Managers

This module has been approved for 5 recertification credit hours toward PHR, SPHR and GPHR recertification through the Human Resource Certification Institute (HRCI).

• What makes good people do bad things: The Erosion of Ethics
  

• Genetic testing and screening: The Human Genome Project
  

• Current case law: The Civil Rights Act and discrimination in the workplace
  

• Cyberlaw: The employer's need to know and the employee's right to privacy
  

• Good ethics, good business - inseparable

• Legal issues for management under the new bankruptcy law

Marketing Strategies the Build Lasting Customer Relationships

• The role of the Internet in emerging marketing strategy
  

• Making customer relationship management (CRM) work in your organization
  

• Translating market trends into successful strategic marketing plans
  

• Best marketing practices (who's doing what?)

Listen, Lead...and Succeed

• Raise your leadership awareness
  

• Be challenged through personal leadership assessments
  

• Learn practical leadership tips, principles and strategies
  

• Learn what it means to take effective leadership action

Becoming a Conflict Competent Leader

This module has been approved for 2.75 recertification credit hours toward PHR, SPHR and GPHR recertification through the Human Resource Certification Institute (HRCI).

• Learn constructive behavioral responses to conflict

• Discover the advantages of conflict

• Explore your personal "hot buttons"

• Practice ways to resolve conflict effectively

Enhancing Business Processes for Competitive Effectiveness

• Learn how to improve operational effectiveness
  

• Practice process flow charting to reveal problems and opportunities
  

• Understand how to manage the supply chain
  

• Learn how to build an accurate business model
  

• Determine the real cost and net value of quality improvement programs

Financial and Managerial Accounting for Managers

• Financial information: What it is and how to use it
  

• Financial Accounting
  

• Managerial Accounting

Managing the Organization from a Financial Perspective

• Understanding the importance of an organization's cashflow
  

• Examination of short, long and complete cash cycles
  

• Effectively using the balance sheet, icome statement and statement of cash flows
  

• Utilize analysis tools including ratios, DuPont System of Financial Control and business risk
  

• Real-world case analysis

Technology for Managers

• Using emerging technologies to enhance your company's competitiveness

• Understanding what the rest of the world is doing with technology to improve processes, reduce cost, and increase customer satisfaction
  

• Revealing some of the business risks associates with employing new technology
  

Creative Strategy Development

This module has been approved for 5.75 recertification credit hours toward PHR, SPHR and GPHR recertification through the Human Resource Certification Institute (HRCI).

• Analyze key factors to decide which ones are really important to your future business success and why

• Assess the competitive landscape to know where opportunities exist for your future organization's future strategy

• Identify your firm's core competencies, decide which are unique/distinctive and thus worthy of future investment, and build strategies to gain sustainable competitive advantage

• Apply strategy decision tools effectively

Aligning People and Passions for Enhanced Organizational Engagement

This module has been approved for 2.75 recertification credit hours toward PHR, SPHR and GPHR recertification through the Human Resource Certification Institute (HRCI).

• Understanding Self and Others
  

• The "Quantum Factor" in Interactions
  

• The Power of Trusting Teams

• The Passion Alignment Process
  

Managing Your Most Important Asset...Human Capital

This module has been approved for 2.75 recertification credit hours toward PHR, SPHR and GPHR recertification through the Human Resource Certification Institute (HRCI).

• The changing role of human resource management
  

• Integrating HR and business operations
  

• The critical success factors of people managers
  

• Taking action and measuring results
  

Putting It All Together: Linking Strategy, People and Results

This module has been approved for 2.75 recertification credit hours toward PHR, SPHR and GPHR recertification through the Human Resource Certification Institute (HRCI).

• Focus on the process of strategic thinking
  

• Learn the key elements of an effective business plan
  

• Target people management practices utilized by leaders for maximizing performance
  

• Learn to link business knowledge to results
  

• The capstone session!
  

Program Leaders
Select faculty from the Crummer Graduate School of Business and Rollins College include:

Attendance is required at 80% of the program to receive certificate. Missed classes may be attended the following semester to complete the certificate requirements.

For more information or to schedule a custom program for your organization,
contact us at execed@rollins.edu or 407-647-1252.