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Statement of Responsibility:

Users agree not to use the Rollins site for sale, trade or other commercial purposes. Communications should be courteous; all campus policies that apply to written communications also apply to e-mail. Users also may not post or transmit information or materials that would violate rights of any third party or which contains a virus or other harmful component.  At Rollins, any distribution of or participation in Internet chain letters, unsolicited mass emailing (spamming), or transmission of e-mail hoaxes of any kind is prohibited.  Furthermore, All members of the Rollins community are encouraged to apply to the Internet/Email the same code of conduct found in our Student Handbook and other College documents.  Rollins College reserves the right to cancel or suspend e-mail privileges from users who violate these policies.

Overview:

The information below will provide guidance to e-mail/Internet users who confront or consider mass e-mailings, which may be illegal or are prohibited by the College, the Internet community and/or Federal agencies. The remainder of this document is organized as follows:

Unsolicited E-mail - Terminology and Problems:


Mass electronic mailing: Spam (unsolicited commercial e-mail) is the Internet version of "junk e-mail." It is an attempt to deliver a message, over the Internet, to someone who would not otherwise choose to receive it. Almost all spam is commercial advertising. Spamming by commercial organizations (even if legal) to our students, faculty and staff is strongly discouraged. An article in the October 31st issue of the Chronicle of Higher Education reports Harvard University's fight against spamming and how the process can clog an organization's computing/e-mail network.  For more information on Principles and Guidelines: http://www.rollins.edu/it/policies/computeruse.shtml#Principles.

Chain letters: the College discourages all forms of participation in chain letters, because this violates policies established by the Internet community. The numerous problems with chain letters have been compounded by availability of e-mail, bulletin boards and web pages.  The USPS Inspection Service (http://www.usps.gov/websites/depart/inspect/chainlet.htm) states chain letters are "illegal if they request money or other items of value and promise a substantial return to the participants," and "Chain letters don't work because the promise that all participants in a chain letter will be winners is mathematically impossible."

 

New Spam law:


A new law was passed this year called the Spam Act of 2004. Its main provisions are:
   1) That in mass mailings to solicit business or provide information, recipients have the ability to "opt-out" of future mailings and
   2) That subjects not be deceptive

Recently, an office of the College sent a solicitation for a program to an outside group of people using the subject "Collaboration". This in no way reflected the content of the message and there was no opt-out option. An alum brought it to my attention and we had College counsel review it. The ruling was that we should be following the spirit of the law and this message was most likely in violation on both counts. I should say that this was an innocent mistake and probably a good thing that it was brought to our attention.

How it impacts us:
   1) This doesn't apply to e-mail sent to faculty, staff or students because by being a part of the Rollins community, they understand and are expected to read e-mail and it's a normal part of the operation of the College
   2) It may not apply to things like reunion notices and such since one could argue that having been a member of the Rollins community, these are follow-ups to their participation, but we should think carefully about these communications. I would guess we already have procedures in place where if someone asks to have communications stopped, we do it.
   3) It does apply to anything we solicit money for in exchange for services or goods
   4) It applies to invitations we send for speakers and programs (whether we charge admission or not)
   5) It probably applies to the admissions process- we should be sure in all programs that we give prospective students the ability to opt-out of e-mail
   6) Even without a law, the last thing we want to do is bother people to an extent that they create an e-mail filter where everything from "Rollins" just goes to their trash bin! It's really in our best interest to let them opt-out rather than tune-out!

What your office should look into:
To summarize what you should do:
   1) If your office sends e-mail to outside constituencies, especially non-alums:
         a) the subject of the e-mail should accurately represent its contents
         b) you should provide at minimum, a link to an e-mail message at the bottom of your message that allows someone to send a note back asking to be removed from the mailing list for those types of events or solicitations. Since we don't have a centralized system yet, the message should very clearly reflect your office, for example:
To opt out of future mailings from xyz office on our abc lecture series, please click here. You would then link to an email message back to your office stating the opt-out request.

   2) If you're sending e-mail to alumni, parents or other off-campus constituencies, be mindful of these guidelines. If your messages are perceived as spam, eventually people will push back and ask that they not be bothered. Keeps subject appropriate and messages to the point, providing people an option to get additional information if they are interested.

Comparing e-mail and U.S. mail:
You may recall that a few years ago, the government mandated that you could subscribe to a "no junk mail" service for your U.S. mail. In the last couple of years, phone solicitations have been limited. Exceptions to both of these were granted to organizations that had the name in their database as someone who requested information and charitable and political organizations. So, we're probably fine on e-mails that share information about the College; the gray area is when we solicit the community for products and services. I'm sure this law will be tightened up in the next few years as the rules about paper, phone and e-mail solicitations merge.


How to handle this operationally:
If you're maintaining a list in your e-mail program, delete the person from the list. You may want to have multiple lists in your office for each type of program you do so opting out of one doesn't remove the person from all your communications.

If you're using Access to pull e-mail addresses from Banner, include the ID in your query and add "and not Rnumber" to the selection so that person won't be included. As above, if your office sends e-mail out for multiple programs, you might want to clone the query and maintain separate queries for each type of program or solicitation.

Actions You Can Take

Detection and prevention of e-mail spamming.  DO NOT send "remove" (or any) messages to a spammer. It simply validates your e-mail address for future spammings. Programs, which implement this type of malicious activity, are in widespread use. No legal remedies are available yet. Addresses for these lists are gathered from the return addresses of postings to Internet mailing lists. Rollins does not provide e-mail lists to any outside groups.

Know how to avoid unwillingly spreading spam. The U.S. Department of Energy's Computer Incident Advisory Capability (CIAC) sends out definitive advisories about computer security services whenever trouble is spotted.  For more information visit http://HoaxBusters.ciac.org/.

Keep informed.  Watch for updates from Rollins faculty committees, Information Technology, our e-mail administrators, and the campus Web page.

Be responsible.  You can't get a virus by simply reading an e-mail. Attachments, however, are another story.  Do not click on an attachment unless you know the sender and are confident in advance that the attachment is genuine.

Mail passing through our mail servers is scanned for files with unsafe file extensions (as defined by Microsoft Corporation). These files could be automatically executed by older, unpatched versions of Microsoft's mail clients: Outlook and Outlook Express. Please see the Microsoft Knowledge base article Q290497 for a list of these file extensions, and additions in Q273507 and Q311573.

Message parts with unsafe file extensions or containing viruses, worms, or other malicious software will be replaced by text warnings. If it is necessary to transmit these files, please use another method (e.g., FTP) or encapsulate or encrypt the files for transport (e.g., as ZIP archives).

Related Problems

Copyright: website material is the copyrighted or has the protection of copyright law. No formal statement needs to be made for copyright protection to have force. The information and images presented on a Web site generally may not be reproduced or used without prior written permission. Users might be able to view and download material from a site for educational or purely personal, non-commercial home use. To reproduce, republish, upload, post, transmit, distribute or publicly display material from another website get written permission.

Password: you should change your e-mail password on a regular basis.  For more information on changing your Rollins email password click here.

Selling term papers: the October 31, 1997 issue of the Chronicle of Higher Education (http://www.chronicle.com) has an article on Boston University's lawsuit against companies selling term papers over the Internet.  Selling or buying term papers over the internet is strictly forbidden at Rollins College.