PROGRAMS

Marketing and Public Relations

Designing a Successful Marketing and Fundraising Email Campaign
Are you using the emails and the Web to enhance your nonprofit’s fundraising, marketing, communications? Are you ready to examine the skills and concepts that experts use in greater depth? Taught by experts from National Geographic, a world-wide leader in e-mail marketing and fundraising, this full-day workshop offers a highly interactive setting for participants to share their experiences and to apply new concepts and tactics to their email marketing and fundraising strategies.

You will learn:

1. Leave with the tools to create a sustainable long-term email marketing strategy
2. Why your nonprofit needs to invest in email Marketing/Fundraising
3. Starting your email campaign the timetable, objectives, content, providers and list
4. Your email campaign in action, monitor and evaluation
5. Expanding your email campaign with new tactics and targeting
6. Sector outlook and current trends
7. Case Studies

Date:	Friday, September 25, 2009
Time:	9:00 a.m. - 4:30 p.m.
Tuition:	$120 Members (50% scholarships available), $220 Limited number of seats, register now!
Instructors:	Andrew Elliott, E-Marketing Coordinator, National Geographic Lauren Skena, Account Director, Epsilon Marketing
	Andrew Elliott currently works with over 20 departments within the National Geographic Society including: Development & Fundraising, Missions programs, NG Museum, and the National Geographic Channel. He manages more than 30 email newsletters and promotional campaigns distributed to four million subscribers worldwide, and is responsible for all aspects of e-marketing operations including strategy, campaign development, list growth, deployment, reporting, and analysis.
	Lauren Skena has been actively involved in email and online marketing for the past 8 years. She brings a unique combination of hands-on experience with email marketing strategy, email customer database implementation, web development, multiple email deployment platforms, and team management. Lauren’s experience is instrumental in assisting several of Epsilon’s clients address the evolving needs of their email marketing strategies, including the integration of online and offline data, and providing strategic thought leadership to improve their marketing programs.

Click here to register.

How to Give the Perfect Elevator Speech
"You've Got Less Than 30 Seconds. Impress Me!"
Do you have the perfect, unforgettable answer to the question, "What do you do?" And can you say it in less than 15 seconds? Instead, do you end up sounding like you're reading your resume or job description? Even worse, do you sound like everybody else?

TV Personality, Annetta Wilson, gives her dynamic workshop How to Give the Perfect Elevator Speech and More, where you'll discover a step by step system to create a short, unusual elevator speech to dazzle potential donors, volunteers, and board members.

“I was amazed by Annetta’s laser focused approach. I got techniques and tips that I could use immediately to improve my presentation skills.”
- Larry F. Tobin, President/CEO Fairwinds Credit Union

In this workshop you’ll discover:

• The four essential ‘P’s of an elevator speech
• How making your pitch too soon can torpedo you
• How to use ‘emotional’ language to make your point
• 5 things that can instantly sabotage your elevator speech
• Develop your talking points and practice your delivery

Date:	Tuesday, November 17, 2009
Time:	9:00 a.m. - Noon
Tuition:	$60 Members (50% scholarships available) $110 Non-members
Instructor:	Annetta Wilson, President, Annetta Wilson Media Training and Success Coaching
	Annetta Wilson is President of Annetta Wilson Media Training & Success Coaching. She is a Certified Mastery Coach, Certified Trainer and business strategist specializing media training, presentation and communication skills coaching. Ms. Wilson is a talent coach for on-air journalists at CNN and has coached for Walt Disney World’s Ambassador Program. An award-winning journalist, she worked in the broadcast industry as a television news anchor, reporter, producer, talk show host and writer. Ms. Wilson was national emcee for the Office Depot Success Strategies Conference for Businesswomen in six U.S. cities. Annetta is one of 8 coaches featured in the book, ‘Coaching for Success’ (Insight Publishing). She is a Premier Coach for eWomen Network, the largest online networking community for businesswomen in North America and a member of the International Association of Coaching.

Click here to register.