International Business

As the business world and global economy become increasingly interconnected, successful leaders need more than a traditional business degree to compete. A well-rounded base of knowledge, experience, and skills -- integrating international themes, foreign cultures, and mindsets -- are essential to truly understanding the foundation of international business systems. For those who bring these credentials to the table, a career in international business promises benefits and experiences beyond the imagination.

The International Business major at Rollins is among the first of its kind and is unlike any such undergraduate program in the country. The major combines intense courses in international business with those from modern languages and an array of multidisciplinary electives from traditional liberal arts disciplines. Students are challenged by a rigorous curriculum that is distinguished by requiring:

• examination of themselves in relation to the world and to the diversity of  people with whom they will work,
• development of cross-cultural competencies,
• proficiency in a second language,
• cultural immersion through experience(s) abroad, and
• participation in a globally focused business internship

Students will integrate basic business skills with an emphasis on international economics, politics, area and cultural studies, as well as languages. Students will complete an international experience and globally focused internship, offered in more than 30 locations around the world. Additionally, Rollins is in the process of launching the Living and Learning Center in Shanghai, which will serve as an academic beacon and hub for students, as well as U.S. and Chinese corporate interests.

The International Business program is grounded in the Rollins' commitment to educate students for active citizenship and ethical leadership in a global society, and to prepare graduates for productive careers. The department offers a major in International Business, a minor in International Business, a minor in Sustainable Development (in cooperation with the Department of Environmental Studies), and preparation for the 3-2 MBA program (in cooperation with the Roy E. Crummer Graduate School of Business).

MAJOR REQUIREMENTS
Requirements for the International Business major are: eighteen (18) courses, including ten (10) core courses, an internship in international business, four (4) foreign language courses, four (4) electives, and a direct international experience.

INTERNATIONAL BUSINESS CORE COURSES

• INB 230 Principles of Financial and Managerial Accounting
• INB 300 International Business Environments
• INB 337 International Marketing
• INB 345 International Leadership
• INB 372 International Financial Management
• INB 397 International Business Internship
• INB 450 Global Business Strategy
• INB 200 Introduction to International Business
• INB 233 Economics for International Business
• INB 236 Statistics for International Business

INTERNATIONAL BUSINESS INTERNSHIP
INB majors are required to complete an internship in international business (INB 397). INB majors may satisfy this requirement by (a) participating in a Rollins International Internship program (London, Spain, or Australia), (b) a summer internship abroad, or (c) a local internship in some aspect of international business. Students register for internships through the Office of Career Services. 

INTERNATIONAL EXPERIENCE
INB majors are required to have direct international experience. This requirement may be satisfied by: (a) participating in a Rollins semester abroad program, (b) participating in an approved Rollins study abroad course, (c) by experience as an international student studying in the U.S., or (d) by extensive experience living or working abroad at age 16 or older. Students should document their international experience, including dates, location, activities, etc., provide supporting evidence of overseas travel from a copy of entry/exit stamps from their passport, and write an essay (minimum length two pages, double-spaced) describing how their overseas experience has helped them to cope with, deal with, and appreciate another culture. An international business faculty member, appointed by the chair of the department, will review the essay to determine whether or not the international experience satisfies the requirements for the INB major. 

RESIDENCY AND DISTRIBUTION
INB majors must take all core courses at Rollins (except for courses taken by transfer students prior to admission to Rollins), at least one-half of all courses for the major at Rollins (no exemption for transfer students), and at least one-half of all courses for the major at the 300-400 level. 

MODERN LANGUAGE STUDY
Proficiency in English and at least one (1) modern foreign language is essential to a successful career in international business. The experience of studying a foreign language is also essential to developing the cultural sensitivity required for living and working outside one’s native environment. All INB majors are required to take four (4) courses or the equivalent in a modern foreign language at the intermediate or advanced level. This four-course foreign language requirement is an essential component of the International Business major.

To accommodate students with different learning styles and abilities, the foreign language study requirement may be satisfied in one of three ways.

• First, students may take and successfully complete four (4) college-level courses (16 semester hours) or the equivalent in a single modern language at the intermediate (200) level and beyond (at least two [2] at the 300-400 level). These courses must be conducted in the language, with the purpose of achieving reading and conversational proficiency (courses in translation may not be counted). These courses must provide intensive conversational preparation and basic business vocabulary.
 
• Second, students may take and successfully complete a college level, semester-long, intensive, foreign language program of fifteen to sixteen (15-16) semester hours taught entirely in the foreign language.
 
• Third, the four-course requirement may be waived by demonstrating 'native proficiency' in a modern foreign language, as determined by the Rollins College Department of Modern Languages and Literatures (this applies to languages taught by the Department of Modern Languages and Literatures). If the language is not taught at Rollins, the four-course requirement may be waived by demonstrating a proficiency in a modern foreign language at the 'advanced' level by passing a standardized test administered by the ACTFL Testing Office. Information and application forms for these tests can be obtained from the Rollins College Department of Modern Languages and Literatures.

The Department of International Business does not grant waivers, exemptions, or substitutions for the four-course foreign language requirement to students who do not have proficiency in English and at least one other modern foreign language. 

AREA STUDIES ELECTIVES
This requirement may be satisfied in two ways.

First, students may satisfy the requirement by taking at least two of the following courses; at least one must be at the 300-400 level.

• ANT 252 Cultures of China
• ANT 254 Cultures of Japan
• ANT 259 Culture and Societies of the Islamic World
• ANT 315 Women in the Developing World
• AUS 262 The Australian Economic and Political Systems
• COM 306 Intercultural Communication
• ECO 254 The Latin American Economics
• ECO 307 International Economics
• ECO 327 Comparative Economic Systems
• ECO 351 Economic Development
• ENV 292 Political Economy of Environmental Issues
• ENV 348 Sustainable Development
• ENV 365 Environment and Development in Central America
• EUR 320 The European Union: A Cultural Evolution
• FRN 320 Introduction to French Civilization
• GMN 221 Germany Today: East Meets West
• GMN 392 German Cultural History
• HIS 261 Modern China
• HIS 263 East Asia in Modern Times
• HIS 350 U.S. and China Relations
• HIS 361 Contemporary China
• INB 390F Latin American Business Environments: Costa Rica
• LAC 200 Foundations of Latin American Culture and Society
• LAC 201 Foundations of Caribbean Culture and Society
• LAC 325 Women in Latin America
• LAC 400 Seminar in Latin American and Caribbean Studies
• POL 302 Politics in the Third World
• POL 321 The Politics of Latin America
• POL 331 International Political Economy
• POL 334 Political Economy of Japan
• POL 384 East Asian Politics
• POL 393 Vietnam Experience On-Line
• REL 217 Jewish Life and Thought
• REL 218 Christianity: Thought and Practice
• REL 219 Islam: Religion and Society
• REL 230 Buddhism: Theory and Practice
• SHA 315 Chinese Business and Economic Development
• SHA 350 US-China Relations
• SPN 321 Spanish Life and Society
• SPN 322 Latin American Life and Society

• Asian Studies
• Australian Studies
• Latin American and Caribbean Studies
• French (if not used to satisfy the INB foreign language requirement)
• German (if not used to satisfy the INB foreign language requirement)
• Russian (if not used to satisfy the INB foreign language requirement)
• Spanish (if not used to satisfy the INB foreign language requirement)

INTERNATIONAL BUSINESS ELECTIVES
Students may satisfy this requirement by taking at least two (2) of the following courses; at least one (1) must be at the 300-400 level.

• INB 201 Technology and Global Business
• INB 215 The Global Entertainment Business
• INB 311/311F Asian Business Environment
• INB 313 Australian Business Enviroment
• INB 338 Global Consumer Behavior
• INB 342 International Human Resource Management
• INB 347 International Advertising
• INB 363 Global e-Business
• INB 373 International Investments
• INB 374 Computational Finance
• INB 390 Special Topics in International Business

• INB 230 Principles of Financial and Managerial Accounting
• INB 300 International Business Environments
• INB 337 International Marketing
• INB 345 International Leadership
• INB 372 International Financial Management
• INB 200 Introduction to International Business
• INB 233 Economics for International Business

Course of Study

INB 101 Controversial Issues in International Business: Examines current issues in international business (such as wealth, progress, poverty, income inequity, economic development, social responsibility, cultural sensitivity, corruption, ecological efficiency, sustainable development, and worker exploitation) from a variety of perspectives. Students will learn to analyze fact, value, and policy issues using a variety of critical thinking tools. 

INB 110 Comparative Business Systems: Examines various forms of capitalism and the implications for global economic competition. Focuses on comparison of the Anglo-American form of capitalism to a European and an Asian form. Looks at village enterprises in China, hybrid state enterprises in South Korea, alliance capitalism in Japan, welfare capitalism in Europe, patterns of ownership, stakeholder vs. stockholder capitalism, state roles in managing development, national innovation systems, comparative financial systems, and industrial governance systems.

INB 200 Introduction to International Business: Introduces basic concepts in international business (INB) and examines key forces impacting INB. Studies global, political, economic, cultural, legal, demographic, geographic, and historical processes to understand how the world economy functions.

INB 201 Technology and Global Business: Examines technologies important to the competitive operations of global businesses. Technologies such as business software applications, Internet, multimedia, videogames, databases, web services, wireless, and global telecommunications will be understood in relation to their effect on global business.

INB 214 Global Business of Sport: Creates awareness of the magnitude of global expansion and development of sport, and provides familiarity with the principal "players" (firms and organizations) on the global scene, major issues in global sports, and business opportunities that are created internationally. Underlying focus on contrasts between the U.S. sport industry and foreign markets.

INB 215 The Global Entertainment Business: Introduces students to the business side of the multifaceted world of entertainment, including the areas of film, theater, music, and theme parks. Covers the economics, finance, management, and marketing of the industry in addition to current business issues. There may be periodic visits from industry professionals. 

INB 225 Sustainable Business Practices: Recognizing the need to manage natural resources more responsibly, international firms have adopted sustainable strategies for resource acquisition and use (known as "Green Management"). Using case studies, this course explores such strategies from a managerial perspective.

INB 230 Principles of Financial and Managerial Accounting: User-based accounting course for students who will become tomorrow's managers, investors, and other business stakeholders. Surveys financial and managerial accounting topics emphasizing the analysis of financial statements and management decision techniques. Utilizes spreadsheets and presentations. Prerequisite: sophomore standing. 

INB 233 Economics for International Business. Introduces micro and macro-economic theory and research as they apply to international business. Examines the economic tools and concepts used to explain, evaluate, predict, and address key problems in international business. Prerequisite: INB 200.

INB 236 Statistics for International Business. Covers many areas of basic statistics with applications to international business. Covers descriptive statistics, probability, and inferential statistics. Includes measures of central tendency, dispersion, skewness, probability distributions, interval estimation, hypothesis testing, correlation, regression, and multiple regression. Prerequisite: INB 200.

INB 300 International Business Operations: The day-to-day creation of value occurs through the integrated production and distribution of goods, services, and information (from acquisition of materials through production to distribution of products, services, and information). Discusses all major international business functions. Prerequisites: INB 200 and ECO 230. 

INB 311/311F Asian Business Environment with Field Study: Examines the nature and development of capitalism in Asia and the problems and issues involved in conducting business in Asia. Uses case studies to investigate how differences in cultures and business practices affect international business; special institutions in Asia; entry strategies by transnational firms; the differences in economic and political circumstances across Asia; and future economic prospects for Asia. Prerequisites: INB 311F required for INB 311 and vice versa, and junior standing.

INB 313 Australian Business Environment: Collaborative learning seminar exploring the unique aspects of Australia's free enterprise system. Addresses key aspects of the Australian business environment, Australia's competitive situation, issues currently confronting Australia, and the future of the Australian business system. Prerequisite: junior standing.

INB 315 Business and Economic Development in Modern China: Acquaints students with the issues, problems, and challenges to successfully conduct business, make investment decisions, and/or pursue management careers across national borders in general and in China in particular. Prerequisite: INB 300.

INB 337 International Marketing: Examines strategic marketing and market entry decisions in the context of dynamic global, regional, and country market forces. Emphasizes how international marketers standardize and adapt product/service, pricing, channel, and communication strategies to meet target market needs and company objectives. Students will develop a comprehensive international marketing plan for a specified product or service. Prerequisites: INB 300 and ECO 203. 

INB 338 Global Consumer Behavior: Explores, compares, and applies diverse perspectives to interdisciplinary and multicultural study of consumer behavior. Emphasizes analysis and design of effective marketing strategies to foster and fulfill target market demand across international borders. Prerequisite: INB 300. 

INB 342 International Human Resource Management: Examines approaches to human resource management (HRM) and implications for competitiveness, standards of living, and quality of life. Topics include competitive advantages, core competencies, HR roles and responsibilities, employee rights, employee relations, employee performance, motivation, communication, recruitment, selection, retention, training, compensation, and evaluation. Taught from a comparative HRM perspective using a variety of case studies. Prerequisite: INB 101 or INB 300. 

INB 345 International Management: A study of international management theories, concepts, and applications. Focuses on managing international projects and the individual, group, and organizational dynamics involved in managing international project teams. Addresses the creation of value through the integrated management of people, information, structures, operations, and relationships. Prerequisites: INB 300 and ECO 203.

INB 347 International Advertising: Examines international marketing communication, advertising, publicity, and promotion. Considers management of the process and effects on consumer behavior. Focuses on current issues in international marketing communications.

INB 363 Global e-Business: Examines the development of and future prospects for electronic business. Focuses on the technology of e-business and the business models and strategies adopted by firms for the "new economy." Emphasis is given to detailed case studies of a variety of firms, global e-commerce, marketing, supply chains, networks, innovation, customer relationship management, and future developments in e-commerce. Prerequisite: INB 300. 

INB 365 International Operations Management: Examines fundamental concepts and techniques critical to successful management of an organization's operations, for both manufacturing and service activities. Globalization provides examples of evolutionary stages in the field of operations management. Prerequisites: INB 300 and junior or senior standing.

INB 372 International Financial Management: Introduces theory and practice of international finance. Topics include global monetary system, international currency exchanges, capital mobility, central banks, financial aspects of international trade theory, foreign direct investments, regional economic integration, and specialized institutions (i.e., International Monetary Fund -- IMF). Prerequisites: INB 300 and ECO 203. 

INB 373 International Investments: Exposes students to theory and techniques used for solving many different investment problems. Problem solving skills will involve spreadsheet modeling, portfolio, asset, and derivative analysis in a global environment. Prerequisite: INB 300. 

INB 374 Computational Finance: Exposes students to theory and methods used for solving many different problems in areas of finance and investments. Problem solving skills will involve spreadsheet modeling and elements of visual basic programming. Prerequisite: INB 230. 

INB 380 Global Brand Management: Brand management is organized around the product and management decisions that must be made to build, measure, and manage brand equity.  Objectives are: 1) to increase understanding of the important issues in planning and evaluating brand strategies and 2) to provide the appropriate theories, models, and research tools to make better branding decisions.  Course covers the role of brands, the concepts of brand equity, ways to build and measure brand equity, and how to implement a brand measurement system.

INB 390 Special Topics in International Business: Deals with significant economic, political, social, and ethical problems facing global businesses. Conducted as a seminar with discussion based on current journal articles. Prerequisites: INB 300 and junior/senior INB major.

INB 397 International Business Internship: Designed to provide students with carefully monitored work or service experience in international business environments. Students may choose internships from a list of opportunities generated by Career Services or they may develop their own internships (within College guidelines). Prerequisites: INB 300 and junior standing. 

INB 450 Global Business Strategy: Examines the process, problems, and consequences of creating, implementing, and evaluating business strategy on a global scale. Students will make several formal presentations focusing on situational analysis, formulation of objectives and strategies, implementation of action plans, and evaluation of results. Taught from a managerial perspective using case studies. Prerequisites:  INB 337, INB 345, and INB 372.